VIBE: clean | minimal | calm | warm | elegant | classic

About the project

WHO Laura McKinzie is an Arizona-based yoga teacher trainer, coach, and author offering yoga trainings and retreats locally and across the world. She helps declutter the busy mind in order to create space for confidence, fulfillment, and joy!

GOALS Clean, warm, and elegant vibes were the focus of this rebrand with emphasis on promoting her recent book launch.

SERVICES FULL BRAND & WEB DESIGN PACKAGE (rebrand)

  • Brand identity & logos
  • Brand strategy sessions
  • CREATIVE DIRECTION: MOOD BOARD, COLOR PALETTE & TYPOGRAPHY
  • Social media strategy + content calendar
  • Custom photo retouching
  • Curated stock photo collection 
  • Custom graphics & CSS coding
  • Acuity scheduler set-up + strategy and tutorial
  • Copywriting & copyediting for website
  • Third-party email marketing integration + custom form design & set-up with FLODESK

PLATFORM Squarespace 7.0


BRAND VALUEs

joy
adventure
inspiration

Brand Mission

“I help create a safe space for yoga teachers to shift out of your head and into your heart, so you can let go of fear and simply enjoy the adventure of life! This way you can express your joy in new and inspiring ways, both on and off the yoga mat.”

CUSTOM WEB DESIGN—REBRAND

 THE TRANSFORMATION

WEBSITE BEFORE

WEBSITE AFTER

WEBSITE BEFORE

 

WEBSITE AFTER

NEW HOMEPAGE

NEW HOMEPAGE

 

WEBSITE AFTER

WEBSITE AFTER

WEBSITE AFTER

WEBSITE AFTER

INSTAGRAM BEFORE

INSTAGRAM AFTER

client feedback

“Daniela was a dream to work with and all-around incredible person! She’s a brilliant creative who truly listens & brings to life everything you feel in your heart.”

CUSTOM BRANDING + WEB + SOCIAL MEDIA DESIGN

CLIENT FEEDBACK

WATCH
ME

“Now, I feel so much more confident in what I share!!!! I have a direction, clarity, and all the tools to support my beautiful work. I am excited about my "job" but really, my purpose in life.”

I originally approached Daniela because I was struggling with my own message, why I do what I do. Daniela was patient and really listened to my story in order to support my mission statement and brand identity.

She is very intuitive and great about reading between the lines. I was able to guide her towards my thoughts and feelings about my business and then she went even deeper into my "why" when I wasn't able to find the words to do it myself.

-LAURA MCKINZIE, YOGA TEACHER TRAINER & AUTHOR

WANNA WORK 1-1 WITH DANIELA?

DESIGN

COACHING
Close-up of a dried leaf curling elegantly against a neutral beige background.

DONE-FOR-YOU website

Smartphone on a wooden plate displaying a fashion website, placed on a notebook, with decorative pampas grass in the background.

soul site

service

Let’s work together to create your soul-aligned website in just 5 days or less.

White smoke on black background

1:1 READINGS

brand

astrology

Unlock your brand’s master magnetism to attract your ideal clients like a lighthouse.

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Antesa Jensen

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Sabine K. Bergmann